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Tips for creating compelling sponsored contentĬompelling sponsored content will get your audience to engage with your posts and follow through on your calls to action. The Taco Bell filter was viewed 224 million times.ĭeliciously Savvy reviewed the Treceuticals brand of skincare. The campaign generated a lot of customer engagement as Snapchat users created their own pictures with the filter.

Filters entertain users, and they got Taco Bell’s message out. Snapchat is a photo-sharing platform that lets readers use filters to alter photos.

Taco Bell sponsored a Snapchat filter for Cinco de Mayo. Here are some examples of high-quality sponsored content from a few channels. Even small businesses can partner with other businesses to create mutually beneficial sponsored content. Sponsored content partnership opportunities exist on all the social media platforms as well as in print advertising and traditional media. Select the type of sponsored content you'll use based on two things: your social media content strategy and where your target market consumes most of its content. The advertiser pays for the content creation and the influencer or publisher shares it.ġ0 examples of sponsored content to inspire your content marketing campaigns Sponsored content comes in the form of videos, tweets, Facebook posts, Instagram posts, videos, infographics, paid articles, and more. All sponsored content is native advertising, but not all native advertising is sponsored content. Sponsored content is a type of native advertising that involves a partnership between two brands.

Promoted listings (usually on shopping sites, i.e., Amazon).

Paid search ads (ads that appear at the top of your search results).

Here are some examples of native advertising. Native ads live on a webpage and link to a landing page, website, or wherever the brand wants to direct the reader. Native advertising is paid advertising that matches the content of the media on which it appears. native advertising: What's the difference? It builds trust with your brand and provides value to the reader. Companies use sponsored content because it feels more like a recommendation from a friend. It feels like a natural part of the site. Sponsored content is an ad that doesn’t look like an ad. Brands will sponsor influencers or other companies to post about their products. Sponsored content can appear as articles, infographics, and social media content, such as YouTube videos and social media posts. As the shows became popular, they were associated with soap and became "soap operas." They began marketing their laundry detergent on the radio. Proctor and Gamble was the first to take advantage of sponsored content. Producing and distributing content was expensive, so radio stations approached household goods manufacturers for sponsorships. Radio stations created programs that told stories. Sponsored content started with soap operas during the 1920s. In fact, 89% of marketers report that influencer-sponsored content is comparable to or better than other marketing channels. By partnering with other brands, companies can increase their reach. It allows businesses to increase their brand awareness with creative and engaging content. Sponsored content is ideal for social media campaigns. Native ads produce a CTR (click-through rate) nearly nine times higher than typical display ads. It's much more effective than paid banner advertising.

Sponsored content is a type of inbound marketing that doesn’t appear as an advertisement.

They realize the ad is a marketing action to get them to buy something. Consumers have started to ignore many traditional advertisements.